It’s a huge change but AMC will be happy thanks to a provision of the deal which will allow AMC to share in some of the revenues from digital release. Previously, theaters would have exclusive rights to show the movie for 90 days, but with this new deal, it’s down to 17. So that means it was a big deal yesterday when AMC and Universal announced that they had come to an agreement on the so-called “Theatrical window” for Universal films at AMC theaters. They made a lot of money sending Trolls: World Tour straight to VOD and with the future of theatrical releases is, to say the least, up in the air right now with the continuing closure and limiting of theaters with COVID-19 still keeping the world on hold. I know it feels like it was a decade ago, but only a few months back AMC theaters announced it would no longer show movies from Universal (one of the biggest studios in Hollywood) because Universal, following the success of their VOD only release of Trolls: World Tour, announced they would be doing more immediate VOD releases, even when movie theaters open back up (if that ever happens).įor the largest movie chain in America to announce that they wouldn’t be showing movies from one of the major studios was a big deal, but it was clear that Universal was in the power position here. If movie theaters ever open back up, you still won’t have to wait as long for movies to come out on digital, now that AMC Theaters and Universal Pictures have settled a feud with a deal that might just have reshaped the entire film industry distribution model.

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