The all-electric 2024 GMC Sierra EV Denali Edition pickup truck.

“This is really us supporting our creative partners, where and when they want to authentically and accurately reflect that changing reality onscreen.”Īs part of the Entertain to Sustain initiative, Netflix endeavors to give film and TV creators access to everything from sustainability consultants to EVs for use onscreen and even renewable energy sources on-set. Our membership is a pretty good representation of the population writ large, and if you look at either third-party studies of global public opinion polls or studies specifically of audiences in various countries, they are saying, ‘Look, these issues are now part of my daily experience,'” says Stewart. “What we’ve understood from our consumers and the market research is that this is a topic that is top of mind.

Courtesy of NetflixĮmma Stewart, Netflix’s sustainability officer, said increased public concern over climate issues is helping to drive the changes the streamer is pushing for onscreen. Behind the scenes of the GM-Netflix “EVs on Screen” ad shoot featuring Will Ferrell and the Cadillac LYRIQ.

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